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Tourist destination management: mechanisms of leadership and marketing tools

This short duration course intends to instrumentalize, in a practical way, students and professionals of the tourist sector with leadership tools, needed to the constitution of validation of institutionalized collective actions, and marketing, to increase the preparation of the content that will be veiculated and the best ways to reach the tourist, producing a faithful and an attractive image, at the same time, of the tourist destination, encouraging, therefore, it to be visited.


Professor: Mariana de Freitas Coelho (abre em nova janela)

Instituição: Universidade Federal de Viçosa (abre em nova janela)

Língua ministrada: Inglês

Carga horária: 15 horas

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