This short duration course intends to instrumentalize, in a practical way, students and professionals of the tourist sector with leadership tools, needed to the constitution of validation of institutionalized collective actions, and marketing, to increase the preparation of the content that will be veiculated and the best ways to reach the tourist, producing a faithful and an attractive image, at the same time, of the tourist destination, encouraging, therefore, it to be visited.
Instituição: Universidade Federal de Viçosa (abre em nova janela)
Língua ministrada: Inglês
Carga horária: 15 horas
Aceita alunos de graduação e pós-graduação